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Brand canonicalization to "Top Rep Sales Training" + SEO audit implementation

Complex ·ClickUp: review ·Open in ClickUp ↗ ·Updated 2026-09-17
What this task isMulti-surface effort to standardize the brand name to 'Top Rep Sales Training' and implement SEO fixes across the marketing site, social profiles, LearnWorlds, and GHL. Several open items remain from the June re-audit including schema gaps, missing og:images, and a body-text sweep.
The Request

Live reports

Re-run (latest): Brand + SEO Re-Audit, 2026-06-17 Original: Brand + SEO Master Audit, 2026-05-27

Re-run headline: the P0 WordPress rename happened, but to "Top Rep Training" (a deprecated variant), not the canonical "Top Rep Sales Training". Worst variant "Top Rep Contractor Sales Training" eliminated site-wide (about 31 hits to 0), duplicate H1s fixed (2 to 0), FAQPage schema added (0 to 7), missing meta descriptions down (7 to 3). New or worse: 2 pages now have zero H1, title-too-long doubled (6 to 12), 21 pages missing og:image, Organization + ContactPoint schema no longer detected. Course/Product/Event/Review schema and the body-text sweep (120 "Top Rep Training" hits) still open. Docs index: https://topreptraining-docs.pages.dev/

Context

Team meeting on 2026-05-26 EST agreed on Top Rep Sales Training as the canonical brand name across all platforms (web, social, email, copy). Current state: scattered variants ("Top Rep Contractor Sales Training", "Top Rep Training", "TOP REP", "Top Rep") fragment SEO authority and confuse prospects platform-to-platform.

Audit completed 2026-05-27 covering 4 surfaces: marketing site, social profiles, LearnWorlds catalog, GHL funnels.

Audit headlines

LinkedIn already uses canonical name (no work needed there) WordPress site name is "Top Rep Contractor Sales Training". Bleeds into 30+ page titles plus the entire og:site_name footprint. ONE setting fix rewrites 65% of impact. Marketing site has 0 occurrences of canonical name in body text, 155 hits of deprecated variants 42 SEO issues flagged across the marketing site (28 over-length meta descriptions, 7 missing, 2 duplicate H1s, sparse structured data) Facebook page named "TOP REP | Kettering OH". Needs rename. Instagram display name is "Top Rep". Needs rename. LearnWorlds school plus course catalog mostly unbranded (acceptable, school IS the brand). School settings sweep still needed. GHL funnels deferred pending access refresh YouTube and TikTok URLs not on the website footer, need from Noah

Scope

Full report published as HTML (link at top). Includes:

Surface-by-surface status table 42 SEO issue list with priorities Brand-name variant counts 12 prioritized recommendations (P0 to P3)

Suggested execution

P0 (about 5 minutes): WordPress General Settings rename. Single change, biggest impact. Needs WP admin access (Noah or Jet). P1 (this week): Facebook page rename, Instagram display name plus bio, rewrite 35 meta descriptions, fix duplicate H1s. P2 (this week or next): Add Course, Event, Product, Review JSON-LD schemas for SERP rich results. P3 (after P0): Body-text sweep for remaining variants (118 hits of "Top Rep Training"), LearnWorlds school settings sweep, GHL funnel re-audit.

Open dependencies

Confirm with Noah: YouTube channel URL, TikTok handle, X/Twitter status Confirm with Jet: WordPress admin access for the P0 change Confirm with Jet: which LearnWorlds admin login to use for school settings

Sign-off gate

No changes pushed to any platform until Jet greenlights the P0 plus P1 list. Default is read-only audit until then. Once approved, batched single execution window with snapshots taken first for rollback safety.

Due 2026-08-31

Build Plan

Not planned yet.

Accomplishment Report

Not built yet.

Compiled by Dispa · Top Rep Training